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4 Design Strategies to Transform your eCommerce Website

In a recent statistics report online, 48% of people cited that a website’s design is the No. 1 factor in determining a business’s credibility.

Creating an immersive customer experience starts with designing a website as per your customer’s needs. In light of the statistic mentioned above, to encourage visitors to your website and ensure brand credibility, it is essential to optimize the website that attracts visitors to transform them into customers.

Is the bounce rate of your website high?
Is it difficult to navigate through the website?

These are some of the questions that bother your online business. So, we have listed out some design strategies that will help you achieve your marketing goals by revamping your eCommerce website.

Visual Hierarchy

Any website guides the visitor to walk through the site and understand what is being said. This direct connection between the visitors and your website will allow them to understand and consume what’s on it and respond accordingly.

The visual hierarchy and layout of the web pages must be designed in a way that the bounce rates are low.

Information such as

  • Business name,
  • Logo,
  • Font size & Color
  • USPs, etc.

should be placed in direct access to the user as this would help them in finding the information/product easily. It would also influence them to spend more time on the website.

Responsive Website

Mobile devices account for the major amount of traffic with the extensive usage of phones. Did you know, 48% of users say that if a business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care?

Thus, to increase your customer base, the visitor’s experience should be enjoyable to build a customer base. A responsive website would also help in SEO.

Readable Content

As the visitor goes through your eCommerce website, its content is what will grab their attention. Using the suitable font style, size and color create a direct impact on the retention value of the visitor.

The best way to know if your content is understandable and reflects what you are saying is to ask your friends, colleagues to read it and get their feedback to understand the user’s point of view. For example, the use of too many different kinds of fonts on the website makes it messy and drives the attention of the user away from the content.

One-Page Checkout

Building customer experience during the payment process is the most important step in building a successful eCommerce website. As it is one of the most crucial steps, it needs to be equally secure and user-friendly.

By building a one-page checkout, you make the payment process faster and hassle-free for the customer. All the promo codes/discounts can be displayed so the customer doesn’t need to go back and forth for it. The security of the payment process must be assured with security badges, SSL encryptions, and more.

Conclusion

Design is not just the UI/UX part of the website but a whole strategy to connect with the users and convert them to permanent customers. Once your design grabs the attention of the visitor, they connect to your website as well as to your brand.

Recently, it was found that there are around 24 million eCommerce websites and less than 1M of these sell more than $1000/year. With CQ Infotech’s services, you can impress your eCommerce customers whilst gaining brand value, recognition, and considerable ROI. Connect with us today for your eCommerce needs.

CQ Infotech – Creating eCommerce websites that leave a Lasting Impact

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